There are two components of the game that are pretty tightly interweaved: the more traditional MMO portions where you use your skills and interact with other players to achieve goals and defeat monsters, and the building bit, where you have your own territory and can build anything you want out of Lego pieces.
The best bit is the promise that you'll be able to take digital creations you make in the game and make a custom set, complete with constructions, in meatspace. Lego will figure out which pieces are necessary to build your masterpiece, give you a price list, and ship you a custom box with everything inside. It won't be available at launch, but it is coming soon. The game will ship in 2010.
I want my key
April Fools
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