Author Topic: Strategy for Releasing Challenge (Read 2913 times)

Manic Velocity · « **Reply #15 on:** November 19, 2010, 08:20:16 am »

Do we really need to send out another wave of PM's? I know we'd be targeting the RP-savvy folks, but isn't the goal to have them come to us? It feels like we're just doing what everyone else is doing ("Hey! Looking for a guild? Come join ours!"), albeit in a more cryptic way.

It's not like the information about us is hard to find.

Tbone · « **Reply #16 on:** November 19, 2010, 11:30:20 am »

Anamodiel: Everyone through NegusNagash (that qualify)

Manic: In a word, yes.

Viral marketing still needs a bit of marketing. No one is going to be looking for "us" because no one knows who "we" are. It isn't MxO. It's very easy to overlook our thread in the guild recruitment forum (most of the time it is on page 3 or more).

Direct contact is probably going to be the best way to get these people to take a look. It's not a PM wave. I PMed these people individually after reading their profile. We know they are looking for a guild and know that they don't mind a little RP.

It we take a passive approach and sit back and assume everyone will just know of us and want to be us, I think we'll wind up sorely disappointed.

Manic Velocity · « **Reply #17 on:** November 19, 2010, 02:42:46 pm »

Good points. I just hope we don't see more "Wtf it's just a guild invite?!" posts.

Tbone · « **Reply #18 on:** November 19, 2010, 02:49:50 pm »

Quote from: "ManicVelocity"

Good points. I just hope we don't see more "Wtf it's just a guild invite?!" posts.

Yeah, I know, but since these people are actively looking for a guild, I imagine it will be a welcome surprise once they get to the end. Plus, I have to send the PMs via Tbone's account since FaintSignal still can't send PMs, so it'd be pretty easy for them to figure out where it is coming from.

I thought about sending a PM to a mod just so they KNOW I'm not spamming them and just sending the PMs to people who fit our profile on that thread, but I figure I'll explain that if any problems arise.

Tbone · « **Reply #19 on:** November 19, 2010, 02:51:16 pm »

And Ana, this go round I'm having "the signal" link to http://followthesignal.net to help get things going, since we won't be relying on an organic conversation as much.

Anamodiel · « **Reply #20 on:** November 20, 2010, 04:49:12 am »

Yeah, I would send PM's out to people in Darkfall that were posting in the LFG section and it proved to be very worthwhile. I can't remember who is with us today because of that, but I know we definitely had more applicants because of it.

I'll start doing this for sure.